{"id":57056,"date":"2018-11-27T19:00:05","date_gmt":"2018-11-27T18:00:05","guid":{"rendered":"http:\/\/timomeisel.de\/usetreeDEV\/?p=57056"},"modified":"2018-12-07T14:42:29","modified_gmt":"2018-12-07T13:42:29","slug":"ki-braucht-ux","status":"publish","type":"post","link":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/","title":{"rendered":"KI braucht UX."},"content":{"rendered":"\n

Das Vertrauen der Nutzer \u2013 schwer zu gewinnen, leicht zu verlieren<\/strong><\/p>\n\n\n\n

Sarah Schulte, studierte Psychologin, hat viel zu sagen, wenn es um die tats\u00e4chlichen Bed\u00fcrfnisse von Nutzern geht, die mit K\u00fcnstlicher Intelligenz interagieren. Die gr\u00f6\u00dften Erfindungen und Anwendungen sind nur dann erfolgreich, wenn die Nutzer sie lieben und empfehlen. Deshalb sprach Sarah dar\u00fcber, wie man das Vertrauen der Anwender langfristig gewinnen und erhalten kann. So ist beispielsweise Transparenz entscheidend: Welche Daten werden gespeichert? Wof\u00fcr werden sie verwendet? Wann interagieren Benutzer mit einer Person, wann interagieren sie mit einem Chatbot? Hier kommen die UX-Designer in ihrer klassischen Rolle als \u00dcbersetzer zwischen Menschen und technischen Systemen ins Spiel.<\/p>\n\n\n\n

UX-Berater \u2013 \u00dcbersetzer in der nutzerzentrierten Produktentwicklung<\/strong><\/p>\n\n\n\n

Um ein Produkt wirklich auf seine zuk\u00fcnftigen Nutzer zuzuschneiden, ist der UX-Designer oder -Berater als Mediator zwischen der Perspektive des Anwenders und des Softwareentwicklers von besonderer Bedeutung. In Zukunft wird die Vermittlung zwischen KI-Systemen und Nutzern mehr denn je erforderlich sein.<\/p>\n\n\n\n

Bildquelle: UseTree<\/p>\n","protected":false},"excerpt":{"rendered":"

Als sich KI-Experten am vergangenen Dienstag zur DeepBerlin-Konferenz trafen, hatten sie Vertreter der Berliner UX-Szene zu einer Podiumsdiskussion eingeladen. Unsere UX-Beraterin Sarah Schulte sprach \u00fcber die aktuelle und zuk\u00fcnftige Rolle von User Experience in Anwendungen im Bereich der K\u00fcnstlichen Intelligenz.<\/p>\n","protected":false},"author":2,"featured_media":57054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[858],"tags":[1534,992,982],"acf":[],"yoast_head":"\nKI braucht UX. - UseTree Sandbox<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI braucht UX. - UseTree Sandbox\" \/>\n<meta property=\"og:description\" content=\"Als sich KI-Experten am vergangenen Dienstag zur DeepBerlin-Konferenz trafen, hatten sie Vertreter der Berliner UX-Szene zu einer Podiumsdiskussion eingeladen. Unsere UX-Beraterin Sarah Schulte sprach \u00fcber die aktuelle und zuk\u00fcnftige Rolle von User Experience in Anwendungen im Bereich der K\u00fcnstlichen Intelligenz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/\" \/>\n<meta property=\"og:site_name\" content=\"UseTree Sandbox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T18:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-07T13:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild-1500x1125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UseTreeBerlin\" \/>\n<meta name=\"twitter:site\" content=\"@UseTreeBerlin\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0\"},\"headline\":\"KI braucht UX.\",\"datePublished\":\"2018-11-27T18:00:05+00:00\",\"dateModified\":\"2018-12-07T13:42:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/\"},\"wordCount\":164,\"publisher\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg\",\"keywords\":[\"AI\",\"KI\",\"UX\"],\"articleSection\":[\"Neues\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/\",\"name\":\"KI braucht UX. - UseTree Sandbox\",\"isPartOf\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg\",\"datePublished\":\"2018-11-27T18:00:05+00:00\",\"dateModified\":\"2018-12-07T13:42:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg\",\"contentUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg\",\"width\":4032,\"height\":3024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KI braucht UX.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/\",\"name\":\"UseTree GmbH\",\"description\":\"Wir gestalten Produktl\u00f6sungen: Methodisch. Ganzheitlich. Einzigartig.\",\"publisher\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\",\"name\":\"UseTree GmbH\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png\",\"contentUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png\",\"width\":800,\"height\":800,\"caption\":\"UseTree GmbH\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/\",\"https:\/\/x.com\/UseTreeBerlin\",\"https:\/\/www.instagram.com\/usetree_gmbh\/\",\"https:\/\/www.linkedin.com\/company\/usetree-gmbh\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0\",\"name\":\"Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g\",\"caption\":\"Redaktion\"},\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/author\/redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KI braucht UX. - UseTree Sandbox","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"KI braucht UX. - UseTree Sandbox","og_description":"Als sich KI-Experten am vergangenen Dienstag zur DeepBerlin-Konferenz trafen, hatten sie Vertreter der Berliner UX-Szene zu einer Podiumsdiskussion eingeladen. Unsere UX-Beraterin Sarah Schulte sprach \u00fcber die aktuelle und zuk\u00fcnftige Rolle von User Experience in Anwendungen im Bereich der K\u00fcnstlichen Intelligenz.","og_url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/","og_site_name":"UseTree Sandbox","article_publisher":"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/","article_published_time":"2018-11-27T18:00:05+00:00","article_modified_time":"2018-12-07T13:42:29+00:00","og_image":[{"width":1500,"height":1125,"url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild-1500x1125.jpg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_creator":"@UseTreeBerlin","twitter_site":"@UseTreeBerlin","twitter_misc":{"Verfasst von":"Redaktion","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#article","isPartOf":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/"},"author":{"name":"Redaktion","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0"},"headline":"KI braucht UX.","datePublished":"2018-11-27T18:00:05+00:00","dateModified":"2018-12-07T13:42:29+00:00","mainEntityOfPage":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/"},"wordCount":164,"publisher":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization"},"image":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage"},"thumbnailUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg","keywords":["AI","KI","UX"],"articleSection":["Neues"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/","name":"KI braucht UX. - UseTree Sandbox","isPartOf":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website"},"primaryImageOfPage":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage"},"image":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage"},"thumbnailUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg","datePublished":"2018-11-27T18:00:05+00:00","dateModified":"2018-12-07T13:42:29+00:00","breadcrumb":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#primaryimage","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg","contentUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/12\/DeepBerlin2018_Bild.jpg","width":4032,"height":3024},{"@type":"BreadcrumbList","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/ki-braucht-ux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/"},{"@type":"ListItem","position":2,"name":"KI braucht UX."}]},{"@type":"WebSite","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/","name":"UseTree GmbH","description":"Wir gestalten Produktl\u00f6sungen: Methodisch. Ganzheitlich. Einzigartig.","publisher":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization","name":"UseTree GmbH","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png","contentUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png","width":800,"height":800,"caption":"UseTree GmbH"},"image":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/","https:\/\/x.com\/UseTreeBerlin","https:\/\/www.instagram.com\/usetree_gmbh\/","https:\/\/www.linkedin.com\/company\/usetree-gmbh\/"]},{"@type":"Person","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0","name":"Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g","caption":"Redaktion"},"url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/author\/redaktion\/"}]}},"lang":"de","translations":{"de":57056,"en":57053},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts\/57056"}],"collection":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/comments?post=57056"}],"version-history":[{"count":5,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts\/57056\/revisions"}],"predecessor-version":[{"id":57116,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts\/57056\/revisions\/57116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/media\/57054"}],"wp:attachment":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/media?parent=57056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/categories?post=57056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/tags?post=57056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}