{"id":57048,"date":"2018-10-31T10:36:48","date_gmt":"2018-10-31T09:36:48","guid":{"rendered":"http:\/\/timomeisel.de\/usetreeDEV\/?p=57048"},"modified":"2020-11-09T21:42:46","modified_gmt":"2020-11-09T20:42:46","slug":"the-mom-test-by-rob-fitzpatrick","status":"publish","type":"post","link":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/","title":{"rendered":"\u2018The Mom Test\u2019 by Rob Fitzpatrick"},"content":{"rendered":"\n<p>Our UseTree library is growing as every team member, in turn, adds a book to it month after month. We would like to recommend some of them to you.<\/p>\n\n\n\n<p>Julia, UX writer: \u2018Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!<\/p>\n\n\n\n<p>\u2018<a href=\"http:\/\/momtestbook.com\">The Mom Test<\/a>\u2019 explains what questions you need to ask your future customers to get honest feedback on which you can build up a business plan.<\/p>\n\n\n\n<ul><li>Talk about your interviewee instead of your idea.<\/li><li>Ask for personal experiences from the past instead of general assumptions about the future.<\/li><li>Talk less and listen more.<\/li><\/ul>\n\n\n\n<p>These are just some of the rules that Rob Fitzpatrick sets up and underpins with realistic and entertaining examples. Reading them has taught me simple and effective tricks that I have been using in my own interviews ever since.\u2019<\/p>\n\n\n\n<p>Photo credit: UseTree<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!<\/p>\n","protected":false},"author":2,"featured_media":56253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[976],"tags":[1251,1203,1175,1155,1131,1129,968],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018The Mom Test\u2019 by Rob Fitzpatrick - UseTree Sandbox<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018The Mom Test\u2019 by Rob Fitzpatrick - UseTree Sandbox\" \/>\n<meta property=\"og:description\" content=\"Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/\" \/>\n<meta property=\"og:site_name\" content=\"UseTree Sandbox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-31T09:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-09T20:42:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UseTreeBerlin\" \/>\n<meta name=\"twitter:site\" content=\"@UseTreeBerlin\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0\"},\"headline\":\"\u2018The Mom Test\u2019 by Rob Fitzpatrick\",\"datePublished\":\"2018-10-31T09:36:48+00:00\",\"dateModified\":\"2020-11-09T20:42:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg\",\"keywords\":[\"Product Development\",\"nutzerzentriert\",\"Interview\",\"Recommendation\",\"Book\",\"Business Plan\",\"Business Idea\"],\"articleSection\":[\"Recommendation\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/\",\"name\":\"\u2018The Mom Test\u2019 by Rob Fitzpatrick - UseTree Sandbox\",\"isPartOf\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg\",\"datePublished\":\"2018-10-31T09:36:48+00:00\",\"dateModified\":\"2020-11-09T20:42:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg\",\"contentUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg\",\"width\":1200,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018The Mom Test\u2019 by Rob Fitzpatrick\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/\",\"name\":\"UseTree GmbH\",\"description\":\"Wir gestalten Produktl\u00f6sungen: Methodisch. Ganzheitlich. Einzigartig.\",\"publisher\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\",\"name\":\"UseTree GmbH\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png\",\"contentUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png\",\"width\":800,\"height\":800,\"caption\":\"UseTree GmbH\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/\",\"https:\/\/x.com\/UseTreeBerlin\",\"https:\/\/www.instagram.com\/usetree_gmbh\/\",\"https:\/\/www.linkedin.com\/company\/usetree-gmbh\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0\",\"name\":\"Redaktion\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g\",\"caption\":\"Redaktion\"},\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/author\/redaktion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018The Mom Test\u2019 by Rob Fitzpatrick - UseTree Sandbox","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"\u2018The Mom Test\u2019 by Rob Fitzpatrick - UseTree Sandbox","og_description":"Imagine you have a new business idea and ask your mother about it. Clear case: Your mother loves you and will lie to you!","og_url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/","og_site_name":"UseTree Sandbox","article_publisher":"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/","article_published_time":"2018-10-31T09:36:48+00:00","article_modified_time":"2020-11-09T20:42:46+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg","type":"image\/jpeg"}],"author":"Redaktion","twitter_card":"summary_large_image","twitter_creator":"@UseTreeBerlin","twitter_site":"@UseTreeBerlin","twitter_misc":{"Verfasst von":"Redaktion","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#article","isPartOf":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/"},"author":{"name":"Redaktion","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0"},"headline":"\u2018The Mom Test\u2019 by Rob Fitzpatrick","datePublished":"2018-10-31T09:36:48+00:00","dateModified":"2020-11-09T20:42:46+00:00","mainEntityOfPage":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/"},"wordCount":157,"publisher":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization"},"image":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage"},"thumbnailUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg","keywords":["Product Development","nutzerzentriert","Interview","Recommendation","Book","Business Plan","Business Idea"],"articleSection":["Recommendation"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/","name":"\u2018The Mom Test\u2019 by Rob Fitzpatrick - UseTree Sandbox","isPartOf":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website"},"primaryImageOfPage":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage"},"image":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage"},"thumbnailUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg","datePublished":"2018-10-31T09:36:48+00:00","dateModified":"2020-11-09T20:42:46+00:00","breadcrumb":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#primaryimage","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg","contentUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2018\/10\/MOM-Test.jpg","width":1200,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/en\/the-mom-test-by-rob-fitzpatrick\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/"},{"@type":"ListItem","position":2,"name":"\u2018The Mom Test\u2019 by Rob Fitzpatrick"}]},{"@type":"WebSite","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#website","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/","name":"UseTree GmbH","description":"Wir gestalten Produktl\u00f6sungen: Methodisch. Ganzheitlich. Einzigartig.","publisher":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization","name":"UseTree GmbH","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/","url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png","contentUrl":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2021\/04\/Logo-UseTree-Online_black.png","width":800,"height":800,"caption":"UseTree GmbH"},"image":{"@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/","https:\/\/x.com\/UseTreeBerlin","https:\/\/www.instagram.com\/usetree_gmbh\/","https:\/\/www.linkedin.com\/company\/usetree-gmbh\/"]},{"@type":"Person","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0","name":"Redaktion","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11f11f0e866d6a5bd320914c53b3e9d2?s=96&d=mm&r=g","caption":"Redaktion"},"url":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/author\/redaktion\/"}]}},"lang":"en","translations":{"en":57048,"de":55869},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts\/57048"}],"collection":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/comments?post=57048"}],"version-history":[{"count":4,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts\/57048\/revisions"}],"predecessor-version":[{"id":57448,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/posts\/57048\/revisions\/57448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/media\/56253"}],"wp:attachment":[{"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/media?parent=57048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/categories?post=57048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-json\/wp\/v2\/tags?post=57048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}