{"id":3526,"date":"2015-07-20T17:26:49","date_gmt":"2015-07-20T15:26:49","guid":{"rendered":"http:\/\/www.usetree.de\/?p=3526"},"modified":"2018-11-22T21:37:41","modified_gmt":"2018-11-22T20:37:41","slug":"deutschlands-personas-wer-sind-ihre-online-shopper","status":"publish","type":"post","link":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/deutschlands-personas-wer-sind-ihre-online-shopper\/","title":{"rendered":"Deutschlands Personas: Wer sind Ihre Online-Shopper?"},"content":{"rendered":"<p>Herausgekommen sind vier Nutzer-Typen: Oliva Online, Andreas &amp; Anna Anspruch, Frank F\u00fcnfziger und Tina Tablet &#8211; errechnet auf Basis einer repr\u00e4sentativen Online-Umfrage (n=1.000) unter Einsatz des Persona-Ansatzes. Ihre Anforderungen an Online-Shops und ihr Einkaufsverhalten im Web als auch in anderen Kan\u00e4len unterscheiden sich deutlich.<\/p>\n<p>Erfahren Sie in der eResult-Studie Details zu den Merkmalen und Anforderungen der vier typischen Shop-Nutzer. Finden Sie heraus, wer Ihre Nutzer und Kunden sind und wie Sie auf die W\u00fcnsche Ihrer Persona(s) eingehen k\u00f6nnen!<\/p>\n<p>Links:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.eresult.de\/fileadmin\/Downloads\/PDF\/Personas_fuer_Deutschland\/eResult_CaseStudy_Personas_fuer_Deutschland.pdf\">Wer ist sie, Ihre Shop-NutzerIn?<\/a><\/li>\n<li><a href=\"http:\/\/www.eresult.de\/newsletter\/newletter-detailansicht\/news\/newsletter-juli-2015\/\">Newsletter Juli 2015<\/a><\/li>\n<\/ul>\n<p>Bildquelle:\u00a0<a href=\"https:\/\/unsplash.com\/photos\/ZQ1TGdfXOkE\" target=\"_blank\" rel=\"noopener\">unsplash.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas sind prototypische Nutzer, die die wichtigsten Zielgruppen einer Anwendung repr\u00e4sentieren und zentral f\u00fcr deren Haupteigenschaften und Anforderungen sind. In einer neuen Studie von eResult wurde sich nun der Frage gewidmet, wer wohl die typischen Vertreter deutscher Online-Shopper sind.<\/p>\n","protected":false},"author":2,"featured_media":56327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686],"tags":[758,746],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deutschlands Personas: Wer sind Ihre Online-Shopper? - UseTree Sandbox<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deutschlands Personas: Wer sind Ihre Online-Shopper? - UseTree Sandbox\" \/>\n<meta property=\"og:description\" content=\"Personas sind prototypische Nutzer, die die wichtigsten Zielgruppen einer Anwendung repr\u00e4sentieren und zentral f\u00fcr deren Haupteigenschaften und Anforderungen sind. 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