{"id":1358,"date":"2014-06-17T17:12:23","date_gmt":"2014-06-17T15:12:23","guid":{"rendered":"http:\/\/www.usetree.de\/?p=1358"},"modified":"2018-11-22T22:00:30","modified_gmt":"2018-11-22T21:00:30","slug":"analyseprogramme-und-datenschutz","status":"publish","type":"post","link":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/","title":{"rendered":"Analyseprogramme und Datenschutz"},"content":{"rendered":"

Analyseprogramme wie Piwik.org<\/a>, Open Web Analytics<\/a> oder Google Analytics<\/a> k\u00f6nnen die Anzahl Ihrer Homepage-Besucher erfassen. Sie k\u00f6nnen Ihnen au\u00dferdem mitteilen, wie Ihre Kunden auf die Seite gekommen sind, welche Wege sie dort zur\u00fccklegen und wo sie Ihre Seite eventuell wieder verlassen haben. Dies kann Aufschluss geben, ob Ihre Website so gestaltet ist, dass Ihre Kunden an die f\u00fcr Sie wichtigen Stellen geleitet werden.<\/p>\n

Insbesondere Google Analytics ist aber in den letzten Jahren aufgrund der Verletzung deutscher Datenschutzgesetze stark in die Kritik geraten. Den Forderungen der deutschen Datenschutz-aufsichtsbeh\u00f6rden wurde nachgegeben und das Tool ver\u00e4ndert. Website-Betreiber m\u00fcssen nun beim Einsatz von Analyseprogrammen die vom D\u00fcsseldorfer Kreis geforderten Punkte<\/a> ber\u00fccksichtigen, um die Tools rechtskonform nutzen zu k\u00f6nnen. Insbesondere geh\u00f6ren dazu die Anonymisierung der IPs und den Nutzer auf den Gebrauch von Trackingsoftware und seine Widerspruchsm\u00f6glichkeit aufmerksam zu machen. Am einfachsten l\u00e4sst sich dies durch ein Pop-up realisieren, das den Nutzer bittet, der anonymisierten Nutzung des Analysewerkzeuges auf Ihrer Website zuzustimmen.<\/p>\n

Bildquelle: pixabay.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Piwik.org, Open Web Analytics oder Google Analytics k\u00f6nnen helfen, wie sieht es jedoch mit dem Datenschutz aus?<\/p>\n","protected":false},"author":2,"featured_media":56264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686],"tags":[850,848,798,728],"acf":[],"yoast_head":"\nAnalyseprogramme und Datenschutz - UseTree Sandbox<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyseprogramme und Datenschutz - UseTree Sandbox\" \/>\n<meta property=\"og:description\" content=\"Piwik.org, Open Web Analytics oder Google Analytics k\u00f6nnen helfen, wie sieht es jedoch mit dem Datenschutz aus?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/\" \/>\n<meta property=\"og:site_name\" content=\"UseTree Sandbox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UseTree-GmbH-1685725755018065\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-17T15:12:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-22T21:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2014\/06\/Umfrage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UseTreeBerlin\" \/>\n<meta name=\"twitter:site\" content=\"@UseTreeBerlin\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#\/schema\/person\/46a5501ca36407a9f3d2a4ce0a5b75c0\"},\"headline\":\"Analyseprogramme und Datenschutz\",\"datePublished\":\"2014-06-17T15:12:23+00:00\",\"dateModified\":\"2018-11-22T21:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/\"},\"wordCount\":180,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/#organization\"},\"image\":{\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/wp-content\/uploads\/2014\/06\/Umfrage.jpg\",\"keywords\":[\"Tracking\",\"Analyse\",\"Datenschutz\",\"Web\"],\"articleSection\":[\"Gute Frage\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/\",\"url\":\"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/analyseprogramme-und-datenschutz\/\",\"name\":\"Analyseprogramme und Datenschutz - 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