{"id":1277,"date":"2014-06-11T12:52:38","date_gmt":"2014-06-11T10:52:38","guid":{"rendered":"http:\/\/www.usetree.de\/?p=1277"},"modified":"2018-11-22T22:03:15","modified_gmt":"2018-11-22T21:03:15","slug":"woher-wissen-was-nutzer-wollen","status":"publish","type":"post","link":"https:\/\/testsystem.meisel-webdesign.de\/home-usetree-sandbox\/de\/woher-wissen-was-nutzer-wollen\/","title":{"rendered":"Woher wissen, was Nutzer wollen?"},"content":{"rendered":"

Das fr\u00fche Einbeziehen von Nutzern in den Entwicklungsprozess lohnt sich fast immer. Also – Nutzer einladen und einfach nachfragen! Aber Moment – wissen die denn \u00fcberhaupt, was sie wollen? Henry Ford sagte einmal: \u201eWenn ich die Menschen gefragt h\u00e4tte, was sie wollen, h\u00e4tten sie gesagt schnellere Pferde.\u201d Was man hieraus ableiten kann, ist das zugrunde liegende Bed\u00fcrfnis der Nutzer, in diesem Fall eine schnellere Fortbewegungsm\u00f6glichkeit. Um diese wertvollen Information zu bekommen, ist es n\u00fctzlich, nicht nur \u201eWas?\u201d zu fragen, sondern auch \u201eWarum?\u201d.<\/p>\n

Drei Leitfragen f\u00fcr ein Interview k\u00f6nnten z.B. sein:<\/p>\n

    \n
  1. Was m\u00f6chtest du erreichen? Warum?<\/li>\n
  2. Wie machst du das bisher?<\/li>\n
  3. Was st\u00f6rt dich daran? Warum? Was k\u00f6nnte daran besser sein?<\/li>\n<\/ol>\n

    Einen sch\u00f6n aufbereiteten Artikel zum Thema mit weiteren Tipps finden Sie hier<\/a>.<\/p>\n

    Bildquelle: unsplash.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Um ein gelungenes Produkt zu gestalten, sollte man zun\u00e4chst feststellen, wer die potentiellen Nutzer sind und was sie eigentlich brauchen bzw. wollen. Aber wie bekommt man raus, was die Nutzer wollen? Eine M\u00f6glichkeit w\u00e4re es, einfach Annahmen zu treffen, z.B. aufgrund eigener Erfahrung. Aber das geht doch besser!<\/p>\n","protected":false},"author":2,"featured_media":56266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[686],"tags":[752,748,750,704],"acf":[],"yoast_head":"\nWoher wissen, was Nutzer wollen? - UseTree Sandbox<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Woher wissen, was Nutzer wollen? - UseTree Sandbox\" \/>\n<meta property=\"og:description\" content=\"Um ein gelungenes Produkt zu gestalten, sollte man zun\u00e4chst feststellen, wer die potentiellen Nutzer sind und was sie eigentlich brauchen bzw. wollen. Aber wie bekommt man raus, was die Nutzer wollen? 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